Walton becomes Dolby’s ‘licensed manufacturer’

Stock market Desk || Published: 2020-06-15 09:29:19 || Updated: 2020-06-15 09:29:19

Country’s electronics giant Walton has been partnered with Dolby Laboratories as a ‘licensed manufacturer’ to produce sound quality televisions in Bangladesh.

As a Bangladeshi television manufacturing company, only Walton became the official partner of Dolby Laboratories, an American based leading global company specializing in audio noise reduction and audio encoding or compression. Dolby only allows its licensed manufacturers to use advanced sound technologies.

Walton authorities hoped that this partnership with Dolby will make the locally produced Walton television more acceptable in the global arena.

In January last, a delegation team, led by Walton Television’s Chief Executive Officer Mostafa Nahid Hossain met with Dolby Laboratories’ Senior Director Vivian E. Vassallo at the Dolby’s head office at San Francisco in California. Following this meeting, Walton became the licensed manufacturer of Dolby.

Dolby has already included Walton Hi-Tech Industries Limited in their ‘Licensed Dolby Manufacturer’ list in its own website at https://bit.ly/2zuVlSu.

Mostafa Nahid Hossain said that Dolby considers a number of factors such as a setup of well-equipped research and development (R&D) centers, international standards television production line, significant market share in the local market, global market demands etc. while licensing and partnering with an organization. Dolby has listed those TV manufacturers as licensed manufacturer who meet these requirements, he added.

Mostafa also noted that Walton has its own research and development (R&D) wing for television production where a bunch of skilled and talented engineers are constantly working with the latest technology and features. TV’s LGP, LDP, software and hardware are being manufactured at Walton’s own factory in Gazipur. Walton TV is energy efficient with gaining top position in the local market. Walton TVs are being exported to various countries, including Germany. Dolby has given Walton a certificate considering all these things. Walton is the first and only Dolby licensed company in Bangladesh.

Engineer Rakibul Hasan, Walton TV’s central lab manager, said Walton have received permission from Dolby to use the MS12 package and Dolby AC-4 decoder. As a result, Walton will be able to use all of Dolby’s technologies, including Dolby Digital, Dolby Digital Plus, and Dolby Atoms.

Using Dolby’s technology will take less time and data to produce high quality sound. The sound of the TV will be more lively and edgy. It seems that the customer can hear the sound coming from nature directly. Customers will get HD sound quality while watching videos from Blu-ray discs and online streaming sites such as Netflix, Viewdoo and Amazon Fire TV. 3D-like sounds can be felt when using the latest audio technology of Dolby Atoms.

Engineers from Walton TV’s research and development wing said they were adding the latest technology and features to improve the quality of TVs. Walton TV has already added its own high-speed user-friendly Rezvi Operating System (ROS)  Besides, Walton has launched the first smart TV with Bangla voice search option for local consumers.

At present, there are 24 models of TVs in the market ranging from 610mm to 1.397m, including the 4K, full HD, HD resolution smart and non-smart LED TVs with prices range from Tk.10,800 to Tk.99,900.

Meanwhile, under the ‘Eid Super Saver Deal’ offer, if customers buy any model of Walton television, they will get a guaranteed discount of 10 to 25 percent after registration of products. Besides, under the TV exchange fair, customers have opportunity to buy Walton’s new LEDs, Smart LEDs and Smart Voice Control TVs at attractive discounts instead of any old brand CRT, LCD or LED TVs.

Walton is guaranteeing up to four years on LED and smart TV panels of 813mm or more size with six months replacement. Swift and best after-sales service is being provided through 74 service centers across the country.



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