Online Business:WE turns a great fortune for women entrepreneurs

Sunbd Desk || Published: 2020-08-11 03:17:13 || Updated: 2020-08-11 03:17:13

Like Kakoly, around 100,000 small entrepreneurs have been actively doing business on the platform, including its social media pages, its groups and official website, helping them earn a good deal in the pandemic

Kakoly Russell Talokder, a small entrepreneur selling Jamdani sarees on her Facebook page Kakoly’s Attire, has experienced a huge jump in her business since joining the online Women and e-Commerce forum (WE) late last year.

“I started an online business early last year but did not get a good response. However, after I joined WE my sales jumped dramatically,” she said, adding that the Covid-19 pandemic had driven her business up at least three-fold.

“I sold goods for about Tk23 lakh in just a few months on the platform,” the small entrepreneur said, adding that it had been nominal earlier.

Like Kakoly, around 100,000 small entrepreneurs have been actively doing business on the platform, including its social media pages, its groups and official website, helping them earn a good deal in the pandemic.

Owing to the coronavirus pandemic the country’s economy has come to a standstill, with many losing their jobs and others having to take salary/wage cuts.

In order to overcome this situation, many entrepreneurs, mostly women, began selling their products online as an alternative source of income.

Many are selling traditional items and/or handmade products from their homes across the country.

“Although the pandemic has had a bad effect on local businesses, it came as a blessing for online businesses,” said Nasima Aktar Nisha, founder of WE.

She says women entrepreneurs face several obstacles in conducting their online business, despite the fact that the majority of e-commerce entrepreneurs in the country are women.

Established in 2017, WE now has 600,000 members. Most of them have joined in the past few months amid the pandemic, added Nisha, who is also joint secretary of  the e-Commerce Association of Bangladesh (e-Cab).Report:DhakaTribune

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